阿扎说他发明这个功能的目的不是为了勾住用户

  美国硅谷的内部人士告诉 BBC
,社交媒体公司故意让用户沉迷于他们的产品以从中获取经济利益。

图片 1图片源于:BBC英语

  Aza Raskin from the Centre for Humane Technology said social media
companies deliberately use addictive technology in their apps in order
to lure us in to spending as much time on their platforms as possible.

  人文技术中心(Centre for Humane
Technology)的阿扎·拉斯金说,社交媒体公司故意在他们的应用程序中使用让人上瘾的技术,以吸引我们尽可能多地呆在他们的平台上。

  Aza Raskin invented the endless scroll – the app feature that means
you don’t have to click to get to the next page and can keep scrolling
for far longer than maybe necessary or healthy.

  阿扎·拉斯金发明了无限下拉滚动的功能,这个应用程序功能意味着你不需要点击进入下一个页面,你可以无限地下拉页面,但滚动的时间可能比必要的或健康的标准长得多。

  Aza says he did not intend to hook users with it but says the
business model of many social media companies is designed to maximise
user time online. He says this encourages designers to come up with
technological tricks that hook users.

  阿扎说他发明这个功能的目的不是为了勾住用户,但他表示,许多社交媒体公司的商业模式旨在让用户呆在线上的时间最大化。他说,这鼓励设计师们想出一些能吸引用户的技术诀窍。

  Sandy Parakilas, who was a platform operations manager at Facebook
in 2011 and 2012, said there was definitely an awareness that Facebook
was habit-forming when he worked at the company.

  桑迪·帕拉吉拉斯在 2011年和
2012年间担任脸书的平台运营经理,他说他在任期间,公司内部确实意识到脸书容易让用户上瘾。

  Facebook and Instagram have told the BBC that their apps are
designed to bring people together and that they never set out to create
addictive products.

  脸书和照片墙告诉
BBC他们的应用程序的设计理念是让人们聚在一起,而从未想开发让人上瘾的产品。

  词汇表

  deliberately 故意地

  lure 诱惑,吸引

  platforms 平台

  endless scroll 无限下拉滚动

  hook 勾住,吸引住

  business model 商业模式

  awareness 意识、认识

  habit-forming (活动)易成瘾的

  addictive 使人上瘾的

  文章源于:BBC

  实习编辑:朱子发 责任编辑:赵润琰

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